Digital marketing is a complex topic, and it's no surprise that there are many common questions. On this page, we answer all of your burning questions! You'll learn what digital marketing means, what it is, and why you need it for your business.

What's on this page.

What is digital marketing?

Digital Marketing (also known as web marketing or internet marketing) consists of using online strategies that can be used to promote your business on the Internet like search engine optimization (SEO), social media, email campaigns, and pay per click (PPC) advertising.

Digital marketing has emerged as one of the most powerful tools for business growth in recent years, enabling you to reach more customers with less effort than ever before. 

Digital Marketing is important because it can help you grow your customer base by reaching new demographics that may not be aware of your products or services. It also helps you build brand awareness and loyalty within existing markets, so consumers come back again and again for what they know they’ll get from you: a reliable experience delivered at the speed of digital technology!

What is Digital Marketing for small business

Would my company benefit from digital marketing?

There’s no denying that digital marketing is a powerful tool for any business. The question is, does your company need it? With more than half of the population using social media as their primary news source, you are leaving money on the table if you don’t take advantage of digital marketing.

There are many benefits of digital marketing including:

  • Increased visibility and a larger customer base.
  • The opportunity to grow your company’s brand awareness, which in turn will lead to increased sales.
  • A chance for you to establish yourself as an expert or thought leader in the industry by sharing information with your target audience on social media sites like Facebook or Twitter.

As more people turn to social media and search engines for information, the need for digital marketing will only continue to grow.

How long does it take to see results from digital marketing?

The digital marketing world is constantly changing, so it’s hard to know in advance how long it will take for you to see the results you’re looking for. However, when you find a reputable partner that has a proven track record of success and can help you create an effective strategy before diving into anything else, then the process might be quicker than expected.

At DigiTLC, we’ve been able to achieve some pretty amazing results with our clients by focusing on things like their Google ranking, sales conversion rates, lead generation strategies, and more.

At DigiTLC we work a little differently from most agencies. We partner with you, working with you to generate more traffic, help you to convert more of your traffic into leads, and ultimately making sure your leads turn into customers.

Which social media channels should my business be using?

I’m sure you’ve heard it before, but social media is a way of life. It’s the new norm for how we communicate and engage with one another.

Our world is so connected through this technology that businesses can’t afford to not be in on the conversation. With billions of people using these platforms, your business needs to have an active presence on at least one if not more channels.

There are many factors that come into play when deciding which social media platform will work best for your business including industry, budget constraints, customer demographics, and personal preference among others. One thing remains true: You must be present where your customers are! Which channels should you focus on? That depends largely on what you’re trying to accomplish.

The top social media channels are:

Facebook (ideal for B to C companies)

LinkedIn (for business professionals and service providers)

YouTube (great for video content marketing).

Of course, there are many other channels and you will need to be active where your customers are. A little bit of research will go a long way when deciding what channels will work best for you.

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What is SEO?

SEO is the process of improving your website’s ranking on search engines like Google, Yahoo, and Bing. It focuses on getting more traffic to your site by getting your site higher up in the results of a search.

There are several factors that affect SEO, including the keywords you use on your site, how many links come to your site from other sites (known as backlinks), and even social media engagement.

To optimize your website for search engines, you should have well-written, keyword-rich content and ensure that your site is easy to read, works well on mobile devices, and loads quickly.

What are keywords?

Did you know that search engines like Google and Bing use keywords to rank your website? If you don’t optimize your site for these keywords, then it is unlikely that anyone will find it.

Keywords are words or phrases that are typically entered into a search engine by someone looking for something specific. When people put in a query on Google’s search bar, they might be looking for “best burgers near me” or “what is the meaning of life?” These queries express what someone wants to learn more about-which could also be an answer to their question or something they want to buy.

When deciding on what keywords to use on your website you should be thinking about what your target audience is going to type into the search engine.

How often should I update my website?

Your website is a representation of your business, so it needs to be up-to-date. There are many factors that need to be taken into consideration when determining how often you should update your site and what type of updates make sense for your business.

For example, if you run a restaurant and are looking for more customers, adding updated menus might be the best idea. If you’re in retail and looking for sales opportunities, updating with new products or deals could help bring in more revenue. 

There’s no one right answer as far as how often businesses should post on their website.

What is inbound marketing?

Inbound marketing is a strategy that helps to promote your business online. It’s in direct contrast to outbound marketing, which relies on interrupting potential customers with ads and other promotions. When done right, inbound marketing can help you create trust and establish credibility.

Inbound marketing is a form of internet marketing where you attract customers by providing them content that they are interested in. It can be used to draw people into your company’s website, land pages, or social media channels. It provides quality information and builds trust with the customer. This way, when they’re ready to buy something from you, they’ll know who you are and why what you’re offering is useful for them.

Inbound Marketing has been proven to generate more leads than outbound marketing approaches like cold calling or print ads because it focuses on building relationships through educational resources rather than interrupting potential customers with pitches and hard sells.

What is content marketing?

Content marketing is the process of publishing content in order to attract customers. This can be done through blogs, videos, infographics, and other types of media. Content marketing has become a necessity for businesses because it’s the most cost-effective way to reach potential customers online. 

The type of content you publish should always depend on your audience and what they want from you as a business. If you’re not sure how to get started with this strategy or what topics would be then start with your most frequently asked questions.

Here are three types of content ideas for you to get started with content marketing.

The first type of content you need is evergreen content, which means that it’s a piece that has enduring value or relevance across time. 

The second type of content is pieces that are timely, such as news articles or events happening right now. You want these posts to be published before they’re irrelevant (within hours). 

Finally, there are posts that promote your products or services through informative videos and infographics.

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Do I need a Blog?

Do you have a business and would like to grow your customer base?

Do you want to be seen as an industry leader?

If so, blogging may just be the answer for you. A blog is not only a great way to share expert knowledge, but it also gives your customers easy access to information about your company. Whether they’re looking for new products or services from your company or are simply curious about how things work in the industry, having a blog will help them find what they need quickly and easily. 

Here are 3 ways blogging can help your business:  

1) Blogging establishes you as an expert in your field and will help attract potential customers who need the services offered by your company.

2) Blogging increases search engine optimization (SEO), which means more people will find out about you when they do searches online

3) Blogging helps build relationships with current clients by providing them with valuable information that will be relevant to them but also helpful for their businesses.

Blogging doesn’t have to be difficult or time-consuming, but it does take a commitment on your part. Here’s how to get started.

  • Define what you want to accomplish with blogging – This will help determine what type of content should go in your posts. Are you looking for more traffic? Do you need to build credibility? Whatever your goal, focus on that when designing each post. 
  • Pick a schedule – Decide how often and at what times you’ll publish new posts. The best blog posts are those published consistently so set up a publishing schedule that works for you and stick with it!

How often should I post new content on my website?

What is the best way to keep your website fresh and engaging? New Content!

So how often should you post new content?

Once a week? Twice a month? More or less often than that? The answer is different for every business, but if you’ve been struggling with how often to post new content on your site, here are some guidelines. 

If you’re in an industry where people need constant updates (like fashion), then posting new content daily may be necessary. But even industries with more stable trends can benefit from updating their websites regularly – just make sure not to overpost or it will probably lead to diminishing returns. If you want more engagement online as well as increased traffic, then it’s important to have fresh content posted at least once per week.

Should I buy an email list?

The answer to this question is not so straightforward. Depending on your marketing strategy, you may have success with a purchased email list or you may be better off building your own from scratch.

Email lists are inexpensive and quick to put together but they do lack the power of personalization that comes from being built by hand. If it’s important for your marketing strategy to send personalized emails, then you’ll want to build your own list instead of buying one already compiled.

remember to check local laws in regards to privacy and the use of email marketing.

How often should I post a blog or post on social media?

Marketers often ask themselves how often they should post on social media or publish blog posts. It’s a difficult question to answer because the amount of content your audience consumes varies from person to person, and you may not know what type of content your audience is looking for.

It’s a common misconception that more content is better, but in reality, it can be detrimental to your blog or social media strategy.

Here are some tips for deciding the right frequency: 

How often do you currently post? 

Do posts generate engagement? If not, consider posting less frequently. 

How much time and energy does it take to create posts with the desired quality? Again, if this takes up too much of your time and doesn’t provide results on these platforms then consider posting less frequently.

It is also worth noting where your audience spends their time: Facebook? Twitter? Instagram? Pinterest? LinkedIn? Snapchat?! There may be different expectations of frequency depending on where your content is being consumed.

Why should I hire a professional to do my digital marketing?

Behind every successful business, there’s a good digital marketing strategy. If you’re not taking advantage of this powerful tool, your competitors are and they will likely outrank you in search engine results pages (SERPS). As the number one rule for success is to “know thyself,” it should be clear that if you don’t know how to do your own digital marketing, then hire someone who does.

How much does digital marketing cost? 

If you’re a business owner, digital marketing is one of the most important aspects of your company. It’s not just about having a Facebook page or an Instagram account. It’s about understanding how to use these tools to reach your audience and create results for your bottom line. So how do you determine what this will cost?

This can be tough to answer because there are so many different factors that go into determining the price tag on getting started with any type of online advertising campaign. There are also some misconceptions out there that make people think they need more services than they actually do.

The way we see it, you have 3 choices, each has a cost.

  1. You can try and do your own digital marketing. This will take time to learn what works and what doesn’t. You will bear the cost of inexperience, and the time it will take to learn what works and what doesn’t.
  2. You can do nothing, and let your competitors get way ahead of you in digital marketing. It takes time to rank well on search engines and to build a strong following online. The longer you take to begin your digital marketing journey the more this will cost you in the long run.
  3. You can pay someone like us to do your digital marketing for you and instantly have an experienced team of professionals at your disposal.

Why should I use social media to promote my company?

Social media is a growing and powerful tool in the world of marketing. If you have yet to take advantage of what social media has to offer, it’s time that you start. Social media sites such as Facebook, Twitter, Instagram, YouTube, and many others can help your company grow by giving customers easy access to your products or services.

It also provides an opportunity for you to interact with your clients on a more personal level. The power of social media is in its reach: if one person likes something about your company on Facebook, they could potentially share it with all their friends! The possibilities are endless when it comes to using social media for business purposes.

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What type of content works best for social media marketing?

The content you post online is a reflection of your business. It’s important to make sure that it reflects well on your company and instills trust, authenticity, and personality in potential customers.

Here are 7 social media post ideas to get the creative juices flowing

  1. Share a photo of an employee with their dog at work.
  2. Post something that’s trending in the news or pop culture.
  3. Ask followers what they think about a topic using polls and surveys.
  4. Create a customer success story video where customers share how they use your product or service in real-life situations.
  5. Create an infographic about a new trend in business or technology which is relevant to your audience
  6. Give followers daily inspiration quotes from famous entrepreneurs
  7. Share information about a new product or service.

How should I measure social media marketing success?

It can be hard to measure success in social media marketing. There are some key metrics that every business owner should be tracking.

There are several key metrics for social media marketing that can be monitored to help you understand how your business is doing. You should monitor the number of followers, the type of engagement (likes or comments), and the time spent on site per visit.

Another important metric to track is whether or not people are clicking through on links in your posts to other pages within your website. Finally, it’s a good idea to keep an eye on your competitors’ stats so you know where they rank against you and what strategies work best for them.

Is SEO Dead?

SEO isn’t dead, but it’s changed quite a bit since Google started personalizing search results with their algorithm changes such as “Panda” and “Penguin”.

This means if you want to succeed on the web today, then time-tested practices like link building and content creation are still important parts of an SEO strategy, but only when done correctly!

What is PPC?

PPC is the acronym for Pay-Per-Click and it’s a type of advertising where you pay each time someone clicks on your ad. It can be used to drive traffic to a website or blog, promote products or services, raise awareness for an event, and more!

PPC advertising is a great way to get your business in front of potential customers. It allows you to target specific audiences and demographics with ads that will match their interests, which means they are more likely to click on them.

Here’s how it works:  

1) You set up an account with one of the many search engine companies like Google, Yahoo, or Bing

2) Fill out some basic information about your company and create a campaign

3) Advertise! This includes writing ads for the keywords you want people searching for your product or service to see

4). Then just wait for people to start clicking on those ads!

PPC campaigns can be very successful, but it’s important to understand how they work and the potential pitfalls before diving in headfirst.

What is a lead magnet?

A lead magnet is a type of content that attracts readers and provides them with valuable and helpful information.

Lead magnets can be anything from ebooks to webinars, or even free trials of software. The key to getting people to opt into your list is by giving them something valuable in exchange for their contact information. Lead magnets are an excellent way to do this because you are providing the potential customer with something they will value in return for their email address.

For example, if you have created an ebook on “How To Grow Your Business”, offer it as a download when someone signs up for your newsletter – but only after they provide their name and email address first!

A well-designed and valuable “lead magnet” will help you generate leads and nurture them into sales opportunities.

What is a marketing funnel?

A marketing funnel is a process that takes your customers through a series of steps. The first step usually has the widest opening, this is called the top of the funnel and would normally be a low commitment from your potential customer, and as you move down the funnel, it gets closer to a sale.

Content Marketing Digital

How important are keywords in content marketing?

Keywords are important for search engine optimization. They’re what tell Google, Bing, Yahoo!, and other search engines what your site is about so they can include it in their results pages.

For example, if I’m looking for a restaurant that serves sushi in my area, I may type “sushi near me”. If you haven’t optimized your website with relevant keywords to reach people like me searching for sushi restaurants nearby then you’ll be left out of the equation.

You should also know that many people use the internet to find businesses these days so it’s not just about SEO – optimizing your website makes it easier for potential customers to find you too!

It’s important to have keywords in your blog posts, social media updates, and articles. By including them in all of our content marketing efforts you can help grow your businesses!

What type of content should I create?

If you’re a business owner, the answer to that question is “all of it.” Without regular blog posts, social media updates, and other types of content, your company can start to feel stale. But with so many options out there for what kind of content to produce, where do you start? That’s why we created this list!  Here are some different types of content ideas for your business:

  • Blog Posts
  • Infographics
  • Videos
  • Podcasts
  • eBooks/White Papers
  • Case Studies
  • Quizzes

You should focus on one type at a time until it becomes your expertise or passion. Once that happens then branch out into the other forms of content as well!

Is short-form or long-form content better?

There has been a lot of debate about the effectiveness of long-form versus short-form content. It’s not as simple as “long-form is better” or “short form is better.” The best way to decide which type of content will resonate with your target audience depends on your product, industry, and how you are trying to connect with them.

For example, if you’re marketing a new mobile app that helps people find restaurants near them, short-form content might be more effective since it’s easier for readers to scan through this information quickly and they may only be looking for quick tips. However, if you’re selling an enterprise CRM software package or a SaaS application that solves complex problems for businesses then longer posts might work better because people need more information.

Is email marketing still effective?

We are living in a digital world where it is easier than ever to reach your customers. But, with the number of messages that people receive each day, does email marketing still work?

The answer is yes!

It’s just as effective as it has always been, and you have to know how to tweak your strategy for success.

Here are seven ways you can get more from your emails: 

  1. Use personalization in subject lines 
  2. Send more emails with product updates 
  3. Include links for easy navigation 
  4. Make sure they’re mobile-friendly so everyone can read them
  5. Create templates for different audiences
  6. Add visuals like images or videos
  7. Provide value rather than always trying to sell something

How do I build my list of email subscribers?

Do you want to know how to grow your email list? It’s not too hard. These are some tips I found that have helped others build their list of email subscribers.

  1. Create an opt-in form on your website
  2. Use social media posts as links for people to sign up for updates from you
  3. Reach out directly using LinkedIn or other professional networks
  4. Share promotions through email
  5. Run ads with a call-to-action button that directs readers to subscribe
  6. Offer lead magnets in exchange for an email address
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How do I measure the success of my digital marketing efforts?

Digital marketing is the umbrella term for all of the various types of marketing that happen online. This includes social media, content marketing, email newsletter campaigns, and more.

The success of digital marketing can be measured in many different ways depending on what your goals are. For example, if you want to increase conversions on a particular campaign then you could measure the conversion rate before and after each campaign runs. If you want to increase brand awareness then measuring impressions or clicks across social media platforms may work better for you.

Regardless of what your goal is it’s important to have a strategy with a defined set of metrics so that when deciding where to allocate resources next time around there will be data available as evidence for why one strategy worked better than another.

At the end of the day, your return on investment should be the measurement that matters most.

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