How Often Should You Be Posting on Social Media?

Collage of paper headlines about social media and business performance.

Posting on social media is important for businesses and organizations of all sizes. It helps to build brand awareness, increase website traffic, create relationships with customers, and reach new audiences. Social media platforms provide an opportunity to interact directly with customers and followers, giving them a voice in the conversation.  

But how often should you be posting? Is there a magic number of times per day or week that will guarantee success? 

Unfortunately, there’s no one-size-fits-all answer to this question. The frequency with which you should post on social media depends on several factors, including the platforms you’re using, the goals you’re trying to achieve, and the nature of your business. In general, though, it’s a good idea to post regularly — and more often than you might think. 

Here’s a closer look at some factors you should consider when deciding how often to post on social media: 

1) The Platforms You’re Using 

Different social media platforms have different audiences and purposes. As a result, they require different posting strategies. For example, Twitter is known for its fast-paced, ever-changing content, so businesses that use Twitter need to post multiple times per day to ensure their tweets are seen. Facebook, on the other hand, has a more relaxed pace—meaning businesses that use Facebook can get away with posting once or twice per day (or even less).  

By understanding the dynamics of each individual platform, you can create an effective posting schedule that will help you maximize your reach. For example, with 56% of Australians claiming that Facebook was their main social media platform in 2019, it is crucial for businesses to determine what posting strategy will improve their business’ performance, as there is an opportunity to reach a large percentage of potential clients. 

2) The Goals You’re Trying to Achieve

Your social media posting strategy should be predominantly influenced by the goals you’re hoping to achieve. If one of your goals is to drive traffic to your website, for example, then you’ll want to make sure your posts include links back to your website. On the other hand, if your goal is simply to build brand awareness, then you should focus on creating engaging posts that tell your brand’s story— without necessarily driving traffic elsewhere. 

It’s important to align your business goals with your social media posting strategy as this helps ensure that the content you are putting out on different platforms serves a specific purpose and contributes towards achieving broader objectives, whether it be increasing brand awareness, generating leads or driving sales. 

3) The Nature of Your Business 

The type of business you have also dictates how often you should be posting on social media. If you run a news site or blog, for example, then you’ll need to post multiple times throughout the day to ensure your content is timely and relevant. Businesses in other industries can get away with posting less frequently. 

In general, it’s a good idea to err on the side of caution and post more often than you think you need to. If you find that you’re consistently getting strong results with only one or two posts per day (or even per week), then by all means continue with that strategy—but don’t be afraid to experiment and see what happens when you start posting more frequently. The worst that can happen is that people will start ignoring your posts—but chances are they won’t; as long as your content is high quality and relevant, people will keep coming back for more.  

So go ahead and start experimenting—the only way to find out what works best for your business is to try different things and see what works for you in achieving your business goals. 

How Can I Create a Social Media Posting Strategy?

Creating an effective social media posting strategy for your business requires careful planning, analysis, and dedication. Firstly, 

  1. Decide which platforms you want to use.  

Consider the demographics of each platform and what type of content is most effective for that particular space.  

  1. Next, consider the frequency of posts.  

Experiment with different posting schedules to determine the optimal amount of content that will engage your followers without overwhelming them. 

  1. Finally, monitor the success of your social media posting strategy. 

You can do this by keeping track of engagement metrics such as post impressions, likes, shares and comments. You should also analyse how much traffic is generated from each post to determine which types of content are most successful. From there you can adjust your strategy accordingly. 

For more information, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP.  

Here at DigiTLC, we partner with you to help you generate qualified leads and increase your sales. For more tips on how to build your business on social media, read on about The Secret to Increasing our Business’ Social Media Engagement to learn how to craft content that resonates with your target audience. 


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