How to Decide Which Social Media Platforms are Right for Your Business

Social media apps.

Deciding which social media platforms are right for your business is a critical step in developing an effective online presence. A well-crafted social media strategy can help you increase brand awareness, create new leads, boost conversion rates, and improve customer service. 

As you may know, there are countless social media platforms available, including Facebook, Twitter, Instagram, LinkedIn, and Snapchat. Because of this, it can be tough to decide which ones are most appropriate for your business.  

However, we have compiled a few things to consider when trying to decide which social media platforms are right for your business:

1) Consider Your Target Audience

First, you need to consider your target audience. Where do they spend most of their time online? For example, the largest Facebook audience in 2021 were those between the ages of 25 and 34, whereas 39% of Snapchat’s advertising audience are between the ages of 18 and 24

Each platform has a different user base, and knowing who you are targeting can help you better decide where to spend your time and resources. Knowing which age group or demographic is more likely to be on each platform can help you choose which one will be the most effective for reaching your target audience. 

2) Do Some Research

Once you have an idea of where your target audience spends their time online, it is time to do some research on those specific platforms. Each platform has its own unique audience demographics and features that can be used to optimize engagement and reach.

For example, certain platforms might be better suited for sharing product images and videos, while others could be more effective for engaging with customers through direct conversations. By understanding the strengths of each platform, you can make an informed decision on which ones are best suited to your business’s needs and goals. 

3) Choose Quality Over Quantity

It is also important to choose quality over quantity when it comes to social media platforms. It does not make sense to try and be everywhere at once because you simply will not have the resources (time, money, team) to adequately support all those platforms. It is much better to focus your efforts on one or two platforms and do them well than try and spread yourself too thin by trying to be active on every single platform out there.  

4) Keep an Eye on the Competition

It is important to keep an eye on the competition when deciding which social media platforms are right for your business. Knowing what your competitors are doing can help you identify opportunities and gaps in the market that you may be able to exploit. By tracking their activities, you will also have an idea of what has already been successful and what has not worked, helping you to make more informed choices about which platforms you should use. 

Keep in mind – even if they have not found success on a particular platform, that does not mean you should not give it a shot. Sometimes being first on a particular platform can give you an advantage over your competition that can be hard to overcome.   

What if The Platform I Picked Is Not Working?

If you have picked the wrong social media platform for your business, it is important to not give up. It is easy to become overwhelmed when the platform does not seem to be working out, but it is important to remember that every platform is different and has its own unique strengths and weaknesses. Taking the time to research and understand each social media platform can help you make the best choices for your business. Additionally, it is important to not give up too soon; many businesses have been able to turn around their social media strategy with a few simple tweaks or changes. 

As professionals in the digital marketing industry, DigiTLC can help tailor a digital marketing strategy for your business. For more information, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP. 

On a Final Note

When it comes down to it, these are just a few things to keep in mind when trying to decide which social media platforms are right for your business. Deciding which ones make the most sense for you will require some research on both your target audience and the specific platforms themselves before making a final decision. Once you have all that information, you will be in a much better position to create content that resonates with your target audience and helps grow your business. 

If you are struggling to find the right social media platform for your business, it is a better idea to re-evaluate your approach, and read on to learn How to Create Compelling Content for Your Social Media Channels, or How to Analyse Your Social Media Activity to monitor how your business is performing. 


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