How to Analyse Your Social Media Activity

Team discussing business analytics on digital tablet and discussing graphs.

Social media is a powerful tool that can be used to connect with customers, promote your brand, and drive sales. But with so many platforms and activities to choose from, it can be difficult to know where to start or how to measure your success.  

That is why it’s so important to analyse your social media activity regularly. By taking the time to understand what’s working and what’s not, you can fine-tune your strategy and make sure you’re getting the most out of your social media efforts. 

There are many different ways to analyse your social media activity. The most important thing is to choose the metric that makes the most sense for your business and your goals. For example, if you’re trying to increase brand awareness, you might want to track metrics like reach or engagement. If you’re focused on driving sales, on the other hand, you’ll want to pay close attention to click-through rates and conversion rates. 

No matter what metric you choose, there are a few things you should always keep in mind when analysing your social media activity: 

  • Make sure you’re looking at the data in context. 

Just because your reach increased by 10% last month doesn’t mean that was a good thing if your overall traffic decreased by 20%.  

  • Don’t be afraid to experiment. 

Trying new things is the only way to learn what works for your business.  

  • Remember that social media is just one piece of the puzzle. 

Make sure you’re also looking at other marketing channels such as email or paid advertising. 

Three Ways to Analyse Your Social Media Activity

1) Set Up Google Analytics 

If you don’t already have Google Analytics set up for your website, now is the time! Google Analytics is a free platform that provides insights into how people find and interact with your website. Once it’s set up, you can see things like how much traffic your site receives from social media, which platform refers to the most visitors, and which pieces of content are being shared the most. This information can be very valuable in understanding what type of content performs well on social media and which platform is worth investing more time in. 

2) Use Native Analytics Tools

In addition to Google Analytics, each social media platform has its own set of analytics tools that can be used to track specific metrics. For example, Facebook Insights allows you to see how many people saw or engaged with your post, while Twitter Analytics shows you things like tweet impressions and profile visits. These native tools can give you a more detailed look at how individual pieces of content are performing on each platform. 

3) Pay Attention to Engagement Rates

Engagement rate is one of the most important metrics to track on social media because it shows how well your audience is responding to your content. There are many different ways to calculate engagement rate (for example, divide the number of likes by the number of followers), but generally speaking, a higher engagement rate is better than a lower one. You can use the engagement rate as a way to compare different pieces of content or different platforms against each other. For example, if two tweets have similar reach but one has double the engagement rate of the other, that means the first tweet resonated better with viewers and is more likely to lead to conversions down the line. 

Analysing your social media activity doesn’t have to be complicated or time-consuming—but it is important! By taking some time every week or month (depending on how often you post) to review your analytics, you can get a good sense of what’s working well and where there’s room for improvement. And don’t forget—if something isn’t working out quite like you’d hoped, don’t be afraid to experiment until you find something that does! 

What if My Social Media Engagement Isn’t Improving?

If your business’s social media engagement isn’t improving, it’s possible that you’re using the wrong strategy or tactics. You may need to review your current approach and make changes accordingly. To know the best tips needed to do this, read on about The Secret to Increasing our Business’ Social Media Engagement to learn how to craft content that resonates with your target audience. 

Here at DigiTLC, we partner with you to help you generate qualified leads and increase your sales. To this end, we can design you a personalised digital marketing plan that will address areas in your business’ marketing that may need assistance.  

 For more information, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP. 


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