How to Know When You Need to Adjust Your Social Media Strategy

Social media strategy concept on interface screen.

A social media strategy is vital for any business that wants to maintain an online presence. After all, social media is one of the most powerful marketing tools at your disposal. However, even the best social media strategy will need to be tweaked from time to time to stay effective.  

But how do you know when it’s time for a change? Here are four signs that it might be time to adjust your social media strategy:

1) Your Engagement is Suffering

One of the biggest indicators that something is wrong with your social media strategy is a decrease in engagement. If you’re not seeing as many likes, comments, and shares as you used to, it’s likely because your content isn’t resonating with your audience anymore. This could be because your content is becoming stale, or because you’re not posting enough (or the right mix) of content. In any case, a decrease in engagement is a sign that something needs to change. 

2) You Are Not Seeing The ROI You Want

Another sign that you need to adjust your social media strategy is if you’re not seeing the return on investment (ROI) that you want. If you’re investing a lot of time and energy into your social media presence but not seeing a corresponding increase in leads or sales, then something needs to change. It could be that you’re not targeting the right audience, or that your content isn’t compelling enough. Whatever the case may be, you need to make some adjustments to start seeing the ROI you want from social media. 

3) Your Competitors Are Gaining Ground

If you find that your competitors are starting to outpace you on social media, it’s time to take a step back and re-evaluate your strategy. It could be that they’re simply doing a better job than you are of curating relevant, engaging content. Or they could be taking advantage of new platforms or trends that you’re not yet utilising. For example, if you’re a user of TikTok and Instagram and your business isn’t partaking in short videos, reels and stories, despite it being one of the main platforms to reach Gen X and millennial consumers. Either way, falling behind your competitors is a clear sign that it’s time for a change. 

4) You Have Hit a Plateau

Finally, if you feel like you’ve hit a plateau in terms of growth and reach, it’s probably because you have. If your number of followers or fans has stagnated, or if you’re not seeing much growth despite putting in a lot of effort, then it’s time for a change. Trying out new platforms or strategies – such as increasingly popular content like polls, quizzes, “behind the scene” moments, random banters and workplace tours – can help breathe new life into your social media presence and help you start growing again. 

Are You Struggling to Create a New Social Media Strategy?

If you find yourself struggling to create a new, innovative social media strategy, don’t worry! As professionals in the digital marketing industry, DigiTLC have the skills and experience to help you create a new social media strategy, that will not only increase brand awareness but also create stronger relationships with your target audience and ultimately drive more sales.  

For more information, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP. 


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