Did you know you have 15 seconds to let your website visitors know what you’re about, if you can help them and what to do next. So, what are the tips to keep them on your website?
If the first challenge with digital marketing is getting people, the right people to your website. The second, is how do you keep them on your website longer. In this article we are going to share 5 things you can do to improve your website’s performance and keep people engaged on your website for longer.
1. Design For Your Buyers
The trap a lot of business owners make when launching a website for their business is to make it about what they like rather than what their customers like. By creating a buyer persona you’ll gain important insight into what is important to your buyers, what information they are looking for and how they buy.
2. Use the words they use
Don’t use industry jargon that your buyers don’t understand. This is an easy trap that most businesses fall into. You use certain words every day to describe your product or service but if these words are not what your buyers use then they won’t find you online or if they do, it won’t resonate with them. If you have 15 seconds to let your website visitors know what you do, and who you help – make it easy for them to understand this information. Make sure the words they’re looking for are easy to find – use them in headers, subheadings and calls to action.
3. Make Sure Its Easy To Navigate
Lots of white space with a simple design make it easy for your website visitors to read information on the page and know what to do next. Don’t get caught in the trap of putting too much information on each page, especially the home page. Too much information can make it confusing for people and when people are confused, they tend to do nothing and just leave the website. Make sure your text is easy to read using headers, subheadings, and lists to make it easy for people to scan information and find what they’re looking for.
4. Have an up-to-date website
Having an up to date design and using the latest technology is important for branding and user experience. Your website is a reflection of your brand and tells potential customers what to expect from you. Make sure the information you have on your website is always up to date and relevant, including team images, hours of operation, products or services as this really helps with credibility and trust.
5. Load Time
This point may be the most important of them all because if your site takes too long to load chances are people won’t hang around waiting for it to load. It’s important to note that the first five seconds of page-load time have the highest impact on conversion rates. Website conversion rates drop by an average of 4.42% with each additional second of load time. (Portent, 2019). To test your website’s performance, we recommend the free Website Grader tool by Hubspot. This report will give you insight into the different things you can do to improve your website overall performance.
Wondering how to improve your website’s performance to keep your visitors engaging longer? Request your free Digital Marketing Report today. Learn more here.
