The Do’s and Don’ts of Social Media Ads 

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Are you looking to take your social media advertising to the next level? It can be tricky business, but don’t worry – we have got some tips for you! Given the record-high amount of time that adults are spending on social media platforms, 95 minutes per day, there is no doubt more businesses are turning to social media ads to build their company and brand name.  

Here are a few do’s and don’ts of successful social media advertising that will help you get ahead:  

The Do’s 

  1. Target Your Audience:   

Make sure you know who you want to reach and tailor your ads specifically to them. By understanding who your audience is, their interests, preferences, behaviours, and demographics, you can tailor your messaging and ads specifically to them.  

  1. Use Compelling Copy:   

Keep the message of your ads short and sweet while still including relevant information. Create ad copy that is concise, clear, and relevant to your audience, while still highlighting the unique benefits of your services.  

  1. Implement A/B Testing:  

Experiment with different ad visuals, copy, and target audiences to get the best results. By creating multiple versions of your ads with different elements, such as visuals, copy, or calls-to-action, and testing them against each other, you can identify which variables are most effective in driving conversions, clicks, or engagement.  

  1. Monitor Performance Regularly:   

Track impressions, clicks, conversions, etc., so that you can see which tactics are most effective. Social media platforms provide a wealth of data and metrics, such as impressions, clicks, engagement, conversion rates, and audience demographics, which can help you to identify which ads are performing well and which ones need improvement.  

The Don’ts 

  1. Post Low-Quality Ad Images or Videos:   

You want people to click on your ad; make sure it looks great! Social media is a visual platform, and the quality of your images and videos can significantly impact how your audience perceives your brand.  

  1. Overwhelm with Excessive Content in Your Posts:   

Too much text won’t engage users; keep it minimal. Social media users are constantly inundated with content, and overloading them with too much information in a single post can make it difficult for them to digest and engage with your message.  

  1. Forget About Metrics Tracking Tools:   

Without tracking metrics like impressions and clicks, you won’t know what works best for future campaigns. Metrics tracking tools provide valuable insights into how your content is performing, including data on impressions, engagement, reach, and conversions. By tracking these metrics, you can identify which posts are resonating with your audience, and which ones need improvement, and adjust your strategy accordingly.  

  1. Rely Heavily on Automated Services for Ads Creation or Optimisation:   

When it comes to ad creation and optimization, manually is often better so consider doing things yourself if possible. While automated services can be efficient and time-saving, they may not always be able to capture the nuances of your brand’s unique voice, tone, and messaging, or the specific needs and preferences of your target audience.  

Crafting Your Next Campaign 

In crafting your next campaign, keep these points in mind and you will see amazing results in no time! At DigiTLC, we specialise in social media marketing and analytics, offering a range of services designed to help businesses grow their digital presence and achieve their marketing goals. For help crafting your next campaign, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP.  


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