7 Digital Marketing Hacks to Future Proof Your Business Success

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Digital marketing is a critical element of your overall marketing strategy if you plan on building a profitable business in the future. According to Statista as of January 2021 there are 4.6 billion people who are active internet users and 4.2 billion who are active social media users.

We’ve seen in the recent times global brands disappear, because they didn’t stay up to date with technology and how their customers’ buying habits were changing. Blockbuster, Polaroid, Toys R Us, Borders & Kodak to name a few. So even if your business is going strong at the moment if you don’t have new business coming from digital marketing – chances are you’re losing market share to the competition and it’s only a matter of time until you see the impact on your business. Sadly, by then it may be too late to reclaim your market share. If it can happen to global brands it can happen to anyone.

So what should you do today to future proof your business? Here are 7 digital marketing hacks you can use to future proof your business.

1. Provide Outstanding Customer Service

Providing outstanding customer service is more important today than it ever has been. In addition to people talking to their friends and family about their experience with your business, most people now have a wider reach thanks to social media. To ensure you get new business from digital marketing it is important you have people talking positively about your company and their experience.

2. Ask For Reviews

Before making a purchasing decision often people will check online reviews like Facebook and Google so in additional making sure your customers have a positive experience it’s equally important to get as many, authentic, reviews as possible.  Here are a few ways you can ask for reviews.

  • If you have a retail store place a sticker (you can order these from Google) and/or barcode asking people to give you a review, where they pay.
  • After customers have purchased something from you whether it’s a shirt online or getting their car repaired at your workshop – send an email saying thank you for their business and ask them if they were happy or not with their experience. If they were happy, follow up with an email asking for an online review and insert the link to Facebook and Google.
  • Send an SMS with the review link and ask them to share their experience.

3. Always respond to every online review

It is important that you always respond to every review no matter what people say. Firstly, it shows you care about people’s experience with your company. Secondly, it shows you engage with your customers. If you receive a review that isn’t too positive this is a great way to show how you respond, and potentially fix the issue. It will make your online reviews seem more authentic as most people know not every customer will give a 5 star review. And it will give future customers confidence that someone will be listening and responding should there be an issue.

4. Make sure people can find you online when they’re looking

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Most people will start by doing a search on Google or reaching out to friends or posting something in a Facebook Group. When your potential customers search for your product or service online it is important, they find your business, not the competition. Identify the keywords your customers search for and make sure your website and online content is optimized with these keywords.

5. Claim Your Free Google My Business Listing

If you haven’t already claimed your free business listing on GMB then now is the time to do so. This service is free and really important if you’re a local business. Google provide a guided step by step process to set up your profile, and tips on what you need to do – this is where your Google Reviews will live so you’ll need this completed before asking for reviews.

6. Engage with your prospects and customers on Social Media

With 2.8 billion people actively using Facebook, 2.2 billion on Youtube, 40 million on Linked and 1.3 billion using Instagram there’s a high probably your customers today, and future customer are on social media. Social Media is great for branding, awareness, thought leadership and engaging with existing customers. All of these metrics can make it difficult to attribute to new business but understanding the value social media brings to customer engagement and branding will assist you determining its value to your business.

7. Be wise with your Email Marketing Strategy

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Email marketing remains an effective marketing strategy, however it must be executed with a plan otherwise you may do more damage than good.  Email is great for communicating with your prospects and customers. Here are a few ways to use email marketing correctly.

  • If you have an ecommerce store, set up email automation to connect with people who haven’t completed their order. It is common for people to put items into an online cart and then get distracted or forget to complete the order. By sending a friendly reminder via email you will boost sales.
  • If you have a form on your site for people to contact you, request a quote or download an ebook set up an automatic email reply to let them know you have received their enquiry and advise them on what to expect next. For example: we will call you within 24 hours, or here is your ebook please call us if you have any questions.
  • Have an email opt-in list that provides information that is of value to your subscribers. This might be weekly sales if you have an ecommerce store, or maybe important advice to keep people informed. To get the most out of this strategy ask yourself before you start – how will this help my subscribers, what is the value to them?

If you would like to future proof your business with effective digital marketing and you’re not sure where to start we offer a free Digital Marketing Audit, to get started click here.


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