Why Social Media Marketing Resources are an Invaluable Tool for Businesses

Social media marketing concept on laptop monitor.

Social media marketing is an invaluable tool for businesses of all sizes. It can provide a platform to reach potential customers and build relationships with existing ones. Using these resources can help businesses gain visibility and build trust with their target audience. With easy-to-use templates, you can create impactful visuals in no time—that too without any prior design knowledge. Given 21.45 million Australians were active users of social media in 2022 (equating to 82.7% of Australia’s population), this is certainly a beneficial avenue to investigate if you are wanting to increase social media engagement for your business.

To learn more about the benefits of increasing social media engagement, read on about The Secret to Increasing Your Business’ Social Media Engagement. The readymade elements make creating professional-looking social media posts a breeze. Even better, most resources are available for free, making it the perfect go-to solution for any budget-conscious business. 

There are numerous social media marketing resources out there, and it can certainly be hard to navigate through all of them to find the ones most suited to your business needs. These tools have the capacity to better connect your business with your audience, and improve your ROI.

To save you time, we’ve compiled a list of our favourite social media marketing resources: 


Canva offers a range of design options, from creating logos and flyers to designing Instagram stories, all with simple drag-and-drop tools. With Canva, you can access millions of images and illustrations, as well as professional templates to quickly create beautiful ads. You can also customize your design with powerful editing tools and add text, shapes and graphics for a unique look. With Canva, you can create beautiful and effective ads that stand out from the crowd. Plus, it’s easy to share your designs on all major platforms with just a few clicks. Canva is particularly user-friendly and has a ton of templates that make it easy to create beautiful visuals even if you’re not a designer.  


Pixabay is a source of free, high-resolution images that can be used for your social media posts to give them an extra boost in quality and appeal. Pixabay is great for advertising because it offers a wide array of high-quality images that can be used to help create compelling ad campaigns. There’s no need to worry about copyright issues, since all the images are free to use and available in various sizes. Plus, Pixabay contains over 1.6 million royalty-free images, illustrations and videos in its library that are sure to draw attention. With this kind of selection, you’re sure to find the perfect image for your ad campaign. Pixabay is a vibrant community of creatives, who share copyright-free images, videos and music. All contents are released under the Pixabay License, which makes them safe to use without asking for permission or giving credit to the artist – even for commercial purposes.

Additionally, the platform is incredibly user friendly with a handy search bar so you can quickly find exactly what you need. You also have the option to use Pixabay Pro which provides access to additional premium content and features. And if that wasn’t enough, Pixabay also offers helpful tutorials to help you create stunning visuals with its library of images. So, if you’re looking for a great resource for advertising, Pixabay is definitely worth considering! 


AnswerThePublic has access to an entire cache of questions and phrases that people are searching around your keyword. This means they can produce content based off these searches, such as fresh products or services with exactly what you need! AnswerThePublic is an invaluable resource in advertising, as it provides a wealth of valuable insight into what people are looking for and how they’re searching.

And it’s incredibly easy to use: simply enter a keyword or phrase and AnswerThePublic automatically generates a list of related questions that can be used in content creation, marketing campaigns, product development, and more. It’s an incredibly valuable tool for boosting reach, engagement, and ROI. Plus, the data is constantly updated so you can always stay up-to-date on what people are searching for. 


RetouchUp offers an easy way to edit photos for social media, from basic colour correction to using more advanced Photoshop-like features such as adding or removing people from a photo. With Retoucher’s help (and sometimes in just 24 hours!), you can save time during this stage while making your images appear of higher quality than ever before! Retouchup.com saves you time by doing high quality retouching at a low cost. They offer a range of services, including complete retouching, colour corrections, photo restoration and even the capabilities of turning your photograph into an oil painting! 


Use Unfold to help you tell your story in the best way possible. You can create beautiful templates for Instagram stories that are on-brand and engaging with followers – ideal whether it’s lifestyle brands or anyone else looking at ways they want their creative vision brought into reality!  

Unfold offers a range of features, including: 

  • Creating engaging stories and posts for social and easy-to-use templates 
  • Editing your photos and videos with unique filters and effects 
  • Using advanced text tools with curated fonts and styles 
  • Exporting your content and easily sharing it to Instagram and other platforms


With BuzzSumo, you can see what is hot in your space on social media and find out which posts have been resonating with the people who matter most. From there it’s just a simple step to crafting ideas for generating traffic through blog posts that will get shared by those influencers we know are worth following! BuzzSumo allows you to use their content insights to  generate ideas, create high-performing content, monitor your performance and identify influencers. It allows you to quickly and easily search through billions of pieces of content so you can identify the most popular topics, trends, and influencers in any given industry.

With this kind of data at your fingertips, you’re able to craft tailored ad campaigns that are sure to capture the attention of your target audience. You can also use BuzzSumo to find content from other brands in your industry, so you can get inspiration for new ideas or a better understanding of what type of content resonates with people. 


Sendible is a tool for managing your social media accounts (it’s the one we use!). It has features that are similar to other tools, such as scheduling posts and automating sharing via an RSS feed with analytics on what works best – all while connecting you not only to Facebook but also to Twitter, LinkedIn, and Instagram. Sendible is great for advertising because it offers a comprehensive suite of features designed to help you maximize your digital marketing campaigns. From social media management and scheduling tools, to analytics reporting and insights, Sendible makes sure that you’re able to track the performance of all your campaigns in one place.

The platform also provides a variety of additional features such as automated content curation and the ability to collaborate with team members. This makes it easy to make sure that everyone is on the same page when managing your campaigns, and can help you get more out of your advertising efforts. Sendible also provides a range of integrations for popular platforms such as Google Ads and Facebook, allowing you to directly sync your campaigns and track results. With all of these features, Sendible can be a great resource for businesses looking to get the most out of their advertising efforts. 

What Should You Do Next?

Advertising resources are a great way to increase visibility, reach more people, and grow your business. Incorporating the above marketing resources into your social media strategy can be incredibly effective in increasing your brand presence, driving sales, and growing engagement. 

To learn more or to discuss your social media strategy, CLICK HERE to claim your 3-step digital marketing Action Plan.  By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP. 



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