How to Set Realistic and Achievable Social Media Goals

Low section view of a businessman represents the concept of ‘How to Achieve Success”.

Having realistic and achievable social media goals is the key to success as a business. Achieving your goals will help you measure your performance, increase engagement, and grow your following. But how do you know if the goals you set are realistic and achievable? Here are four examples to get you started:

1) Increase Brand Awareness

If you are a small business or startup; chances are that you are not going to have the same reach as a large corporation, but that’s not an issue. A more realistic goal would be to increase your brand awareness by, say, 5% in the next quarter. To do this, you could try running social media ads, partnering with influencers in your industry, organising social media contests or handing out freebies

2) Generate Leads

A lot of businesses use social media as a way to generate leads. And there’s no reason you can’t, too! But instead of setting a goal like “generate 100 new leads,” try something like “generate 10 new leads per week.” This way, you can break down that big number into manageable chunks. Plus, it’s always good to have a backup plan in case you don’t hit your original target. 

3) Engage with Your Audience

Social media is a two-way street—it’s not just about blasting out information about your business 24/7. You should also be engaging with your audience, whether that’s through likes, comments, or shares. A good goal would be to increase the average number of interactions per post by 10%. For example, if your posts normally get 20 likes, strive for 22 next time. Small changes like this can make a big difference in the long run! 

4) Nurture Relationships with Customers and Potential Customers

Nurturing relationships is key to any business but it can be especially important on social media. Why? Because social media is such a personal platform – people are more likely to do business with companies they feel they know and trust. So why not set a goal to nurture relationships with potential customers? You could start by sending out weekly newsletters or hosting monthly Q&As on Instagram Stories. 

These are just four examples of realistic and achievable social media goals you could set, but there are endless possibilities! The important thing is that you take the time to sit down and figure out what matters most to your business before creating your social media plan of action. Only then will you be able to create content that truly resonates with your audience and helps you achieve your ultimate objectives. 

For assistance planning and achieving your social media goals, contact DigiTLC today to receive professional digital marketing support and guidance. For more information, CLICK HERE to claim your 3-step digital marketing Action Plan. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to start getting you results ASAP. 


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