Social media is ever-changing: what was popular yesterday may be gone tomorrow. That’s why it’s important to stay on top of the latest trends so you can maintain a relevant and engaging social media presence. By understanding what’s popular and why you can stay ahead of the curve and capitalize on new opportunities that arise. Trends give you insight into what customers are looking for, so you can tailor your content and campaigns accordingly.
Here are a few tips on how you can do just that:
1) Use Google Alerts
Google Alerts is a free service that allows you to receive email notifications whenever new content containing your specified keywords is indexed by Google. This is a great way to keep tabs on what’s being said about your brand as well as general industry news and trends. To set up an alert, simply go to Google Alerts and type in the keywords you want to track.
2) Follow Key Influencers and Brands on Social Media
By following key influencers and brands in your industry, you’ll be sure to see the latest news and updates in your social media feeds. Who you follow will also depend on which platform you’re using. For example, suppose you’re active on Twitter. In that case, you might want to follow industry news organisations, like AdWeek or Mashable, as well as well-known thought leaders, like Gary Vaynerchuk or Jay Baer.
3) Attend Conferences and Events
Attending conferences and events related to social media (and digital marketing in general) is a great way to network with other professionals and learn about the latest trends firsthand. Some popular social media conferences include Social Media Marketing World, BlogWorld & New Media Expo, and South by Southwest Interactive (SXSWi).
4) Keep an Eye on The Competition
You can learn a lot by paying attention to what your competitors are doing on social media. Take note of what kind of content they share, how often they post, which platforms they’re active on, etc. Just be sure not to copy their every move—you want to stand out from the competition, not blend in!
By following these tips, you’ll be sure to stay up-to-date with the latest social media trends so you can maintain a relevant and engaging presence online. If you find yourself struggling, claim your 3-step digital marketing Action Plan today by CLICKING HERE. By doing so, you will be meeting with a Digital Marketing Specialist to explore your digital marketing footprint and develop a 3-step Action Plan to not only keep your business up to date with social media but optimise its social media presence to increase leads and engagement with potential customers.
